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Privacy Policy

Last updated: 4 June 2026

1. Introduction

LocalMapsReviews, accessible at localmapsreviews.com, is committed to protecting the privacy of its users and ensuring the confidentiality of the personal data it collects and processes. This privacy policy aims to inform users of the Site about how their personal data is collected, processed, used and protected, in accordance with Regulation (EU) 2016/679 of 27 April 2016 on the protection of natural persons with regard to the processing of personal data (the "GDPR") and applicable data protection law.

By browsing the Site and using our services, you acknowledge having read this privacy policy and accept its terms. We invite you to read it carefully and to contact us with any questions.

2. Data controller

The controller of the personal data collected on the Site is:

  • Name: LocalMapsReviews
  • Activity: Sale of Google reviews, online reputation management
  • Email: [email protected]
  • WhatsApp: +372 536 15 686

The data controller determines the purposes and means of the processing of personal data carried out in connection with the operation of the Site and the provision of the services offered.

3. Data collected

In connection with the use of the Site and the provision of our services, LocalMapsReviews may collect the following categories of personal data:

Data category Details
Identification data First name, last name, company name
Contact details Email address, phone number
Service-related data Google Business Profile listing link, business information, chosen plan
Connection data IP address, browser type, operating system, pages visited, visit duration
Cookie data Session identifiers, browsing preferences, analytics data
Payment data Billing information (processed by our secure payment providers; LocalMapsReviews does not store banking data)

This data is collected directly from the user when they fill in a contact form, place an order, subscribe to our newsletter, or automatically while browsing the Site through cookies and similar technologies.

4. Purposes of processing

The personal data collected by LocalMapsReviews is processed for the following purposes:

  • Provision and management of services: processing of Google review orders, customer relationship management, delivery tracking, application of review retention guarantees.
  • Communication: responding to information and contact requests, sending order confirmations, service notifications, and, subject to your consent, sending commercial communications and newsletters.
  • Improving the Site and services: analysis of browsing behaviour, measuring Site traffic, identifying technical malfunctions, improving the user experience and optimizing the services offered.
  • Legal obligations: compliance with applicable accounting, tax and regulatory obligations, handling of data subject rights requests.
  • Fraud prevention: detection and prevention of fraudulent activity, protection of the security of the Site and data.

5. Legal basis for processing

In accordance with the GDPR, each processing of personal data is based on one of the following legal bases:

  • Consent (article 6.1.a of the GDPR): for sending commercial communications, placing non-essential cookies, and subscribing to the newsletter. You may withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
  • Performance of the contract (article 6.1.b of the GDPR): for processing orders, providing Google review and reputation management services, billing and customer follow-up.
  • Legitimate interest (article 6.1.f of the GDPR): for improving our services, anonymized statistical analysis of Site traffic, fraud prevention and securing the Site. Our legitimate interests do not override your fundamental rights and freedoms.
  • Legal obligation (article 6.1.c of the GDPR): for compliance with our accounting, tax and regulatory obligations.

6. Retention period

LocalMapsReviews retains your personal data for a period proportionate to the purposes for which it is processed, in accordance with the principles of data minimization and storage limitation set out in the GDPR:

  • Customer and prospect data: retained for the duration of the commercial relationship, then for a period of three (3) years from the last contact or the end of the service.
  • Billing data: retained for ten (10) years in accordance with applicable accounting and tax obligations.
  • Cookie and browsing data: retained for a maximum of thirteen (13) months in accordance with best practice.
  • Consent-related data: retained for the period necessary to prove consent, i.e. five (5) years.
  • Data relating to rights requests: retained for five (5) years from the closure of the request.

Upon expiry of these periods, the data is deleted or irreversibly anonymized.

7. Recipients of the data

The personal data collected by LocalMapsReviews may be shared with the following categories of recipients, strictly to the extent necessary for the purposes described above:

  • The internal LocalMapsReviews team: authorized team members who need access to the data as part of their duties (order management, customer service, administration).
  • Payment providers: the secure payment platforms used to process financial transactions, acting as processors.
  • The Site host: EscalateFlow, which provides technical hosting for the Site and data storage, under a processing contract compliant with article 28 of the GDPR.
  • Analytics tools: traffic analysis solution providers, in compliance with applicable regulations and subject to your consent for non-essential cookies.
  • Competent authorities: upon legitimate request and as part of applicable legal obligations (judicial, administrative or tax authorities).

LocalMapsReviews never sells, rents or transfers the personal data of its users to third parties for commercial purposes.

8. Transfers of data outside the European Union

LocalMapsReviews strives to process and store personal data within the European Union. However, some of our processors or technical providers may be established outside the European Economic Area (EEA).

Where a transfer of data outside the EU/EEA is necessary, LocalMapsReviews ensures that appropriate safeguards are put in place, in accordance with articles 44 to 49 of the GDPR, in particular:

  • Transfer to a country benefiting from an adequacy decision by the European Commission (article 45 of the GDPR).
  • The conclusion of Standard Contractual Clauses (SCCs) approved by the European Commission (article 46.2.c of the GDPR).
  • The recipient's adherence to Binding Corporate Rules approved by the competent supervisory authorities.

You can obtain a copy of the appropriate safeguards in place by sending your request to [email protected].

9. Rights of data subjects

In accordance with the GDPR, you have the following rights over your personal data:

  • Right of access (article 15 of the GDPR): you have the right to obtain confirmation as to whether your personal data is being processed and, where it is, to access that data and obtain a copy.
  • Right to rectification (article 16 of the GDPR): you may request the rectification of your personal data when it is inaccurate or incomplete.
  • Right to erasure (article 17 of the GDPR): you may request the deletion of your personal data in the cases provided for by the regulation, in particular where the data is no longer necessary for the purposes for which it was collected.
  • Right to portability (article 20 of the GDPR): you have the right to receive your personal data in a structured, commonly used and machine-readable format, and to transmit it to another controller.
  • Right to object (article 21 of the GDPR): you may object at any time to the processing of your personal data based on legitimate interest, as well as to processing for direct marketing purposes.
  • Right to restriction of processing (article 18 of the GDPR): you may request the restriction of the processing of your data in certain circumstances, in particular if you contest the accuracy of the data.
  • Right to withdraw consent: where processing is based on your consent, you may withdraw it at any time.

To exercise any of these rights, you can send your request by email to [email protected], specifying the subject of your request and attaching proof of identity. LocalMapsReviews undertakes to respond to any request within one (1) month of receipt, a period that may be extended by two (2) months in the event of complexity or a high number of requests.

If you encounter difficulties in managing your data or believe your rights are not being respected, you have the right to lodge a complaint with the competent data protection supervisory authority in your country of residence.

10. Cookies

The Site uses cookies and similar technologies to ensure its proper functioning, improve the user experience and measure traffic. A cookie is a small text file placed on your device (computer, tablet, smartphone) when you browse the Site.

Types of cookies used:

Type of cookie Purpose Consent required
Strictly necessary cookies Site operation, security, remembering cookie preferences No (exempt)
Analytics cookies Traffic measurement, analysis of browsing behaviour, Site improvement Yes
Marketing cookies Targeted advertising, conversion tracking, remarketing Yes

Managing cookies: on your first visit to the Site, an information banner allows you to accept or refuse non-essential cookies. You can change your preferences at any time by accessing the cookie settings on the Site or by configuring your browser.

Most browsers accept cookies by default. You can, however, configure your browser to systematically refuse cookies or to ask for your consent before accepting one. Refusing certain cookies may limit access to some features of the Site.

11. Data security

LocalMapsReviews implements all appropriate technical and organizational measures to ensure a level of security adapted to the risk, in accordance with article 32 of the GDPR. These measures include in particular:

  • Encryption of communications: all exchanges between your browser and the Site are encrypted via the HTTPS/SSL protocol (TLS certificate), ensuring the confidentiality of the data transmitted.
  • Access control: access to personal data is strictly limited to authorized persons, as part of their duties and using personal, secure credentials.
  • Encryption of sensitive data: sensitive data is stored in encrypted form on our servers.
  • Regular backups: regular backups are carried out to prevent any data loss.
  • Monitoring and detection: monitoring systems are in place to detect any unauthorized access attempt or suspicious activity.
  • Awareness: team members with access to personal data are made aware of best practices in data protection.

In the event of a personal data breach likely to result in a high risk to your rights and freedoms, LocalMapsReviews undertakes to notify the competent supervisory authority within 72 hours of becoming aware of the breach, in accordance with article 33 of the GDPR, and to inform you as soon as possible in accordance with article 34 of the GDPR.

12. Changes to the privacy policy

LocalMapsReviews reserves the right to amend this privacy policy at any time in order to adapt it to legal, regulatory or technical developments, or due to changes in our data processing practices. Any substantial change will be brought to your attention through a notice posted on the Site or by any other appropriate means of communication.

The last update date shown at the top of this page indicates the date of the latest revision. We invite you to consult this policy regularly to be aware of any changes. Continued use of the Site after the publication of any change constitutes your acceptance of those changes.

13. Contact — Data protection

For any question relating to this privacy policy, the processing of your personal data, or to exercise your rights, you can contact the person responsible for data protection at LocalMapsReviews:

  • Email: [email protected]
  • WhatsApp: +372 536 15 686
  • Recommended subject line: "Data protection — [your request]"

We undertake to handle your request diligently and to respond as soon as possible, and in any event within the legal period of one (1) month from receipt of your request.

If a complaint remains unresolved, you may refer the matter to the data protection supervisory authority competent in your country of residence. Users in the European Union may contact their national data protection authority.

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